gear

Maurten is a sports nutrition & technology company that, in 2015, introduced natural hydrogel technology as a way to take sports fuel to the next level. In 2022, the company introduced solid bars to expand its product portfolio. Since 2016, the company has fueled the world's best endurance athletes across a wide range of sports with primary focus within cycling, running and triathlon. Results include wins across the grand tours of cycling, over 20 major marathon wins in a row and multiple world records.

  • Building the better athlete in all of us. Founded in 2009 by Chip Hawkins in Atlanta, GA, Wahoo creates innovative solutions to make hard fought goals attainable and lives better. Wahoo was built on the foundation of simplicity and the mindset that “there’s got to be a better way.

  • TrainingPeaks creates endurance training apps and solutions that help athletes and coaches prepare the right way to reach their goals. TrainingPeaks solutions are used by Tour de France teams, IRONMAN® World Champions, Olympians, and age-group athletes and coaches around the world.

  • Swiss Side wheels are engineered and designed in Switzerland, making no compromises in quality, focusing on delivering the ultimate in performance at a fair and affordable price. The Swiss Side team has also been handpicked to consist of like-minded, innovative, driven people from diverse industries all drawn together by a passion for cycling and our love for getting out into nature.

  • CeramicSpeed is more than just bearings. They are a company founded on innovation and a relentless desire to change the world of competitive cycling. They’ve grown rapidly over the years, distributing to over 50 countries, with an ever expanding team of unique individuals in offices across Europe, Asia, and America.

  • Hyperice connects the innovation of technology to the art of movement. Their products are designed with a synthesis of science and physiology to support and advance the human condition. Beyond just changing the game, they challenge the industry and forge a new way forward. Recovery is just part of what they do. They’re in the empowerment business.

  • Born, operated and designed in Australia and dedicated to producing anatomically-correct cycling shoes, Bont Cycling is driven by a passion to make every ride your best yet. With more than 40 years’ experience manufacturing high-performance sports footwear, Bont Cycling is and continues to be the only cycling shoe company that puts your feet first, every time.

  • THEMAGIC5 goggles create a better swimming experience. By providing an experience free from distractions, all there is to focus on is yourself and the water. Swimming as it should be. THEMAGIC5 has reinvented the swimming goggle. THEMAGIC5 swim goggles fit perfectly. They are comfortable to wear, no leaking, no marks - Based on a 3D Scan.

  • With its high performance shoe insoles SOLESTAR has established itself in the professional sports world within only a few years. What makes the SOLESTAR insoles so innovative lies in the patented Stabilization-Delta design of the insoles which optimize the ergonomics of the foot within the shoe and thereby enhances the athletes performance.

  • Headquartered in Bend, Oregon, Zealios® is an outdoor performance and adventure brand with a mission to engineer next-level personal care products. Zealios products are designed to endure the intense physical demands that athletes experience in training and competition. The athletes they protect are the inspiration and driving force behind everything they do.

  • Strong outer nylon sheath designed to flex and last through the toughest conditions that out lasts any of the competitors. Innovative inner rubber core that will provide you the tension strength for the perfect fit you desire. Caterpy is the only no tie shoelace approved by podiatrist and sport medicine doctors.

  • More than 15 years ago, Jonathan Toker, Ph.D., an elite triathlete and ultrarunner, created SaltStick products to better meet the electrolyte needs of athletes during training and competition. Since then, SaltStick has supported countless people across the world, from weekend warriors to international champions.

  • From collagen and plant-based protein bars to real-food energy bars and energy chews, Bonk Breaker products have become a hands-down favorite of individuals, teams, and organizations. They’ve earned their reputation at elite sporting events such as the Tour de France, IRONMAN World Championships, the Super Bowl – even the Olympics.